CONTENT WRITING

Duration: 3 Months

STARTING FROM

16 Jan ,2023

Introduction:

The Content Writing Certification is designed to aid students in developing highly demanded content writing skills. As the global business environment is mostly digital now, Content Writing has emerged as a lucrative and promising skill. The certification allows equipping with profound writing skills to become a competent web content developer. It provides a hands-on theoretical and practical learning experience to enhance writing. The students will learn to write engaging and persuasive content for various digital channels and also the application of content marketing in context to writing for growing and engaging audiences.

Outcomes:

After the completion of this certification, students would be able to:
  • Understand the role and importance of content writing
  • Incorporate a wide range of writing techniques and styles for audience engagement
  • Understand content writing, copywriting and content marketing
  • Write on various websites and social media platforms
  • Apply creative writing and editing rules to produce updated and attractive content
  • Build trust & connection with online audiences as a writer
  • Optimize content for sales, marketing and SEO.

Curriculum:

Week Topic
1 Introduction to Content Writing
2 Research Skills Building
3 Content Strategy
4 Technical & Research Writing
5 Blogging and Website Content
6 Content Marketing
7 Copywriting
8 Email Marketing
9 Legal Writing
10
  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
11  
  • Format and Structure
  • Plagiarism and Referencing
12 Final Presentations

Benefits:

  • Writing skills with different techniques and styles to attract and persuade readers
  • Identification of essential communication skills in the international market
  • Ability to research and write for websites and blogs
  • Developing the capacity to identify target audience persona for the relevant content
  • Effective content marketing and advertising campaigns.
  • Understanding keywords, searches and how they relate to the engagement of the audience.

Requirements:

  • 20 years and above the age
  • At least Intermediate/O/A-Levels
  • Basic computer knowledge
  • Fundamental English skills

Mode of Classes:

Classes Mode City

On Campus

Lahore

Online

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Affiliations & Collaborations: