Digital Marketing

In Digital Marketing Certification, you will learn core digital marketing skills; branding, websites, content, writing, social media, podcasting, etc. Get enrolled in the next batch

(Installment Options Available)

Duration: 3 Months
24,500 PKR


This Freelancing Expert Certification gives you the step-by-step guide going from zero experience to becoming a Freelancer and having a profitable freelance business or online business, and landing clients you never thought possible. You don't have to be some established professional to start earning money as a Freelancer. But many people just don't know where to start and how to stand out. The certification is set up to guide you through the following procedures:

  • Creating your professional freelance profile
  • Success hack your offer for trust and credibility
  • Building a marketing bidding system
  • Creating a professional management plan
  • Starting to automate your new freelance system


  • Learners must have the Basic IT knowledge
  • Should be able to read English
  • At least Matriculation/O-Level


Sr. No. Contents
1 Introduction to Freelancing
  • Importance Of Digital Marketing VS Traditional Marketing
  • How Can Digital Marketing Be The Eventual Tool For Success Of Your Businesses?
  • How To Use Digital Marketing To Increase Sales?
2 Social Media Marketing (SMM)
  • Introduction To SMM (Social Media Marketing)
  • Creating A Strong Social Media Presence
  • Organic And Paid Marketing
3 Content Creation & Branding with AI
  • Branding
    • What is CANVA?
    • Dashboard Introduction of CANVA
    • Elements of CANVA
    • How to create posts in CANVA
    • Posts creation strategy
    • Designing of custom templates in CANVA
    • Digital Marketing and Branding
    • Brand Colors
    • Design LOGO
    • Font Style Knowledge
    • Canva Magic Studio
    • AI Image generator
  • Content Creation
    • Learn to write caption for social media
    • Write captions using ChatGPT
    • Chat GPT and Digital Marketing
    • Write captions using Neuroflash
    • Hashtags Research
    • How to check hashtags competition?
    • Tools for hashtags
    • How to generate leads through hashtags?
    • Reels Creation AI Tool
    • Voice Generator AI tool
    • Subtitle Generator AI
4 Learn SEO for Social Media Platforms
  • Introduction to SEO
  • Types of SEO
  • SEO and SEM
  • Google Search Console
  • Main keyword & Secondary keyword
  • How to find profitable keywords (CPC Concept)
  • Competitor Keyword Research Method
  • LSI Keywords (Introduction & Tools)
  • Tools: MOZ, Ahref, Semrush, Ubersuggest
  • Title & Description (Meta Data)
  • Heading Tags (H1, H2, H3)
  • Ideas to create your Content Topic Research
  • Paragraphs
  • URL Optimization
  • Image Optimization
  • External Links (Linking attributes)
  • Internal Links
  • SEO and Blog Writing
5 Facebook Marketing with AI
  • Facebook Page Creation and Marketing
  • Ads Manager Key Features
  • What are business assets in Facebook Business Manager
  • Adding Assets to business manager
  • Assign assets and inviting people to business manager.
  • Introduction to events and events manager
  • Introduction to Datasets (Facebook Pixel)
  • Facebook Pixel setup
  • IOS 14.5 Update and its effects
  • Conversion API
  • How to setup conversion API
  • What is Facebook Audiences
  • Types of Audience on Facebook
  • Creating Custom Audience
  • Creating Lookalike Audience
  • Why should we use custom audience?
  • How to create retargeting Ads?
  • Campaign Budget optimization Vs. Ad set budget optimization
  • Retargeting and Facebook Ads
  • Facebook Commerce Manager
  • Facebook Ads metrices
6 Instagram Marketing with AI
  • What’s Instagram Marketing?
  • Instagram Personal Profile Vs. Business Profile
  • Organic Marketing and Paid Ads
  • Content Strategy
  • Types of Content Creation
  • Content Competitor Analysis
  • Creation of Instagram Business Profile (Practical Implementation)
  • Optimization of Instagram Profile
  • Format of the posts as per brand colors
  • Types of Instagram Posts
  • How to collect content ideas?
  • How to write Instagram captions?
  • Optimization of content and posts
  • Hashtags Research
  • How to check hashtags competition?
  • Tools for hashtags
  • How to generate leads through hashtags?
  • Restrictions of Instagram
  • Location Optimization
  • Instagram Engagement Strategy
  • Instagram Reels
  • Competitor Analysis
  • Account Audit
  • How to target specific audience?
  • Stories Creation
  • Tools for creating IG stories
  • Tools for scheduling Instagram posts
  • How to deals with DM’s
  • Instagram Insight Analysis
  • Instagram Ads (Paid Marketing)
  • Ad Branding Strategy
  • Generating leads through Ads
  • Types of Ads
  • How to create Instagram Ads
  • How to write Ads Copy
  • Optimization of Ads
7 LinkedIn Marketing
  • LinkedIn Personal Profile creation
  • Optimization of Personal Profile
  • How to write about description?
  • Optimization of LinkedIn profile
  • Keywords research and hashtags
  • Engagement Strategy
  • Organic growth of Personal Profile
  • Type of content
  • LinkedIn Business Page
  • Page Creation
  • Optimization of Page
  • Type content creation and promotion
  • Targeting specific audience
  • LinkedIn Cold Pitching
  • LinkedIn Ads strategy
8 TikTok Marketing
  • What’s TikTok Marketing?
  • Content Creation and TikTok Marketing
  • Organic Marketing
  • TikTok Ads Creation
9 YouTube Marketing
  • What’s YouTube Marketing?
  • Content Creation and YouTube Marketing
  • Organic Marketing
  • SEO and YouTube Marketing
  • YouTube Ads Creation
10 Search Engine Marketing (SEM) Fundamentals
  • All Social Platforms Paid Marketing
  • Introduction to Google Ads (Fundamentals) - Website Traffic and Google Ads - Google Search Ads - YouTube Marketing and Google Ads
11 Email Marketing
  • Email Scrapping
  • Email Marketing tool (Mailchimp)
  • How to write converting emails?
  • Email Marketing and LinkedIn
  • Cold Emailing
12 Advance Freelance Training and Setting Up Digital Marketing Agency
  • How to work on Freelancing platforms?
  • Writing converting proposal to win high paying clients.
  • Lead Generation and International Platform
  • How to start your own Digital Marketing Agency?
  • How to deal with international clients?
  • Setting Up Resume


  • Create a rewarding and profitable freelancing business
  • Create a side hustle or full-time source of income online
  • Leave 9-to-5 for a life of financial, personal, and professional freedom.


  • Build a ROCKSTAR Freelance Profile
  • Find & Closing High-Ticket Clients
  • Develop a Millionaire Mindset

Affiliation & Collaboarations