Facebook Ads Mastery

Duration: 3 Months


16 Jan ,2023


This Facebook Ads Mastery Certification is designed to give you everything you need to be able to create and implement a successful Facebook Ads campaign. It is a fact that Facebook has 2.74 billion monthly active users. Learn to set up Facebook ads today and you can get your business in front of that massive audience.

With this certificate, you will learn Facebook Marketing from beginner to advanced level. You will be able to optimize your Facebook ads for increased conversions and decreased costs. You will be able to create and make use of every type of Facebook ad. You will learn how to crack the Facebook advertising algorithm and win the Ad auctions by implementing the best funnel approach.


After the completion of this certificate, students would be able to:
  • Make effective Facebook ads
  • Master the Facebook Ads Manager
  • Create persuasive Ads
  • Implement Facebook Advance strategies.


Week Lecture Topics
1 1 Introduction to Facebook Ads – Fundamentals
2 2 Facebook Page Guide
3 3 The Right Way to use Business Manager
4 4 GTM Basics
5 5 GTM Brief
6 6 Guide to Pixel and CAPI (IOS Update)
7 7 Domain Verification and Event Setup
8 8 Custom Audiences & LAL Audiences
9 9 The Art of Persuasion & Desire Creation
10 10 Detailed Ads Campaign Setup (TOFU | MOFU | BOFU)
11 11 Tips, Tricks & Case Studies
12 12 Final Project


  • Set up a business page from scratch
  • Acquire likes on Facebook Page
  • Set up Ads Account & Business Manager
  • Target audience better
  • Set up conversion tracking
  • Create sales funnel


  • Learners must have the Basic IT knowledge
  • Should be able to read English
  • The minimum education required: Matriculation

Mode of Classes:

Classes Mode City

On Campus




Affiliations & Collaborations: