Facebook Marketing

This one-month Facebook Marketing course teaches effective strategies: content creation, audience targeting, advertising, and analysis.

(Installment Options Available)

Duration: 1 Month

10,000 PKR

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Introduction

This one-month Facebook Marketing course is designed to provide participants with an understanding of effective marketing strategies and techniques. The course covers the fundamentals of Facebook content creation, audience targeting, advertising, and performance analysis.

Sr. No.	Contents
1	Introduction to Facebook Marketing Understanding the importance of Facebook for businesses Market research and creating goal Creating a Facebook Business Page Optimize page Assignment: Students create and optimize their Business Pages
2	Creating Compelling Content using AI Introduction of Canva Introduction of Chatgpt Introduction of content-writing tools Create engaging text and visual content Best practices for image and video posts Understanding the Facebook algorithm Assignment: Students create a logo, banner, image post, video post, blog post, and caption
3	Building a Community Utilizing Facebook Groups for marketing Engaging with your community Encouraging likes and shares Assignment: Students create or join relevant Facebook Groups and engage with the community
4	Facebook Live and Stories Leveraging live video for marketing Creating compelling Stories Real-time audience interaction Assignment: Students host a Facebook Live session or create engaging Stories for their business
5	Facebook Advertising Basics Introduction to Facebook Ads Creating a boosted post Setting up a small ad campaign Assignment: Students create their first boosted post and run a simple ad campaign
6	Analyzing Results Using Facebook Insights Understanding ad metrics Making data-driven decisions Assignment: Students analyze the performance of their ad campaigns and make adjustments based on insights
7	Advanced Facebook Ads Advanced ad strategies (retargeting, lookalike audiences) Budget scaling and management A/B testing for optimization Assignment: Students set up advanced ad campaigns and perform A/B testing
8	Final Projects and Assessment Students present their Facebook marketing campaigns Peer review and feedback Discussion of best practices and future strategies Final assessment

Facebook Marketing

Introduction

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