Instagram Marketing

In the era of digital marketing, Instagram has emerged as a powerful platform for businesses and individuals to promote their products, services, and personal brand.

(Installment Options Available)

Duration: 1 Month
10,000 PKR


In the era of digital marketing, Instagram has emerged as a powerful platform for businesses and individuals to promote their products, services, and personal brand. This comprehensive one-month Instagram Marketing course is designed to equip students with the knowledge and skills to harness the full potential of Instagram for marketing purposes.


  • Age: 16 years and above
  • Education: Minimum Matric
  • Should know how to operate a mobile and computer
  • Know-how of new trends of social media
  • Fundamentals of English skills


Sr. No. Contents
1 Introduction to Instagram Marketing
  • Understanding the role of Instagram in digital marketing
  • Setting marketing goals and objectives
  • Identifying your target audience
2 Creating a Winning Instagram Profile
  • Setting up a business account
  • Optimizing your bio and profile picture
  • Linking to other social media platforms
  • Profile customization and branding
  • Assignment: Students create and optimize their Business profiles
3 Content Creation and Curation
  • Types of content: images, videos, stories
  • Design principles and best practices
  • Apps and tools for content creation
  • Hands-on content creation exercises
  • Assignment: Students create some interesting posts
4 Crafting Engaging Captions and Effective Hashtags
  • Writing compelling captions
  • Understanding the power of hashtags
  • Strategies for using hashtags effectively
  • Captions and hashtags workshop
  • Assignment: Students write effective captions for posts created in previous session
5 Instagram Advertising and Sponsored Content
  • Introduction to Instagram Ads
  • Creating effective ad campaigns
  • Budgeting and targeting options
  • Measuring ad performance
  • Assignment: Students create their first boosted post and run a simple ad campaign & analyze performance
6 Building Engagement and Follower Growth
  • Increasing follower engagement
  • Community management and user-generated content
  • Strategies for organic follower growth
  • Case studies and examples
7 Instagram Insights and Analytics
  • Understanding Instagram Insights
  • Measuring key performance metrics
  • Analyzing your marketing efforts
  • Making data-driven decisions
8 Staying Updated with Instagram Trends
  • Exploring the latest Instagram features and updates
  • Case studies of successful Instagram marketing campaigns
  • Preparing for the future of Instagram marketing
  • Final assessment


  • Understand the role and importance of Instagram marketing.
  • Develop theoretical and practical skills in Instagram marketing.
  • Learn and apply marketing strategies through Instagram.
  • Identify and present how business can be scaled with an optimal Instagram marketing plan.
  • Build and reach a target audience on Instagram.
  • Learn to build community around Instagram for your business or brand.
  • Learn to run advertisement campaign for your business or brand over Instagram.


  • Identification and application of Instagram marketing with a greater target audience and client engagement.
  • Analysis and implementation of marketing strategies on Instagram.
  • Promotion and building of brand identity, visibility, awareness and larger target audience.
  • Development as a digital entrepreneur with an online business model.