Specialization in e-Commerce

Duration: 10 months

STARTING FROM

15 Oct ,2022

Apply Now

Introduction:

This certificate provides participant with an overall introduction about the world of ecommerce and practice of e-commerce. It begins with an overview of the various opportunities of the growing local as well as global e-commerce market and of the implications of selling products or services online. You will know about the different types of businesses that exist in the electronic world. It focuses on enabling trainees to learn and understand basic skills of setting-up and running online store from end-to-end including selecting niche market of products, market place, domain hosting, and selection of open-source E-Business software.

Outcomes:

After the completion of this certificate, students would be able to:
  • Understand the elements that make up electronic commerce
  • Develop complete know-how about the market place
  • Find out about how to create or buy products that you can sell online
  • How to stock and design your eCommerce website to maximize sales
  • Know how to scan his environment and identify opportunities for an e-commerce business.
  • Design a marketing strategy suited for an online venture.
  • Build an eCommerce website and social media presence to promote your store

Curriculum:

Sr. No Contents
1
  • Business Motivation
  • Stronger Leadership Skills
  • Professional Success
2
  • Finding Great Opportunities in A Changing and Challenging Environment
  • Project Management & Accountancy
3
  • Introduction to E-Commerce
  • Objectives of E-Commerce
  • Features of E-Commerce
  • Types of E-Commerce
  • Basics of B2C and B2B Channels
4
  • Business Applications of E-Commerce
  • Essentials And Procedure of E-Commerce
  • Major Difference Between Pakistan & International E-Commerce
  • Infrastructure, Security & Technology
  • Introduction to E-Commerce – Assessment
5 Product Hunting Tools Of International E-Commerce Market Like Amazon
  • Jungle Scout
  • Helium 10
  • Merchant Words
  • Viral Launch
  • Google Trends
  • E-Grow
6
  • Tools for Product Hunting For Local Pakistani Markets.
  • E-Commerce Product Hunting Tools Assessments
7 Introduction to Account Opening
  • Amazon Potential And Business Models
  • In Enablers Boot Camp, Decide Which Amazon Marketplace Is The Best One For You To Sell In
  • How To Create Amazon Account In the UK, Europe, USA
  • Get Your Amazon Seller Central Account Set Up And Ready To Go
  • Enablers Seller Dashboard – How It Works
8 Finding the Perfect Product
  • Dominate Your Competition By Building A Real Brand – Why Building A Brand Is Crucial To Your Ongoing Success
  • The 7 Elements Of A Red Hot Profitable Product Opportunity – What Your Product Needs To Have In Order To Beat The Competition – Enablers Product Selection Criteria.
  • Which Categories To Choose For Maximum Result And Those To Avoid For Your Products
  • What Products To Avoid For Your First Profitable Product – Due To Excess Competition, Patents, Or Other Legal Issues
  • The Perfect Product Selection System – Complete Overview Of The Entire Product Selection System
9 Finding the Perfect Product cont...
  • What The Enablers Criteria Are And Why They Are So Important To Your Success
  • What Tools Should You Use To Achieve The Fastest And Most Profitable Results
  • Proving Product Viability With Competing Products – How To Make Sure Your Hot Product Opportunities Are Viable And Not One Off Products Whose Sales Can’t Be Replicated
  • Speeding Up The Product Selection Process – Tips And Tricks For Speeding Up The Entire Process
  • Stretching The Enablers Criteria – Found A Product You Are Passionate About But Does Not Quite Match All The Criteria? This Lesson Shows You Your Options
  • Alternative Search Method – Using A Different Tool For A Different Way Of Searching For Your Profitable Product
  • Patent Search – How To Perform An Initial Patent Search To Check If Any Of Your Product Opportunities Should Be Avoided
10 Evaluating Supplier Sand Samples
  • Understanding Amazon’s Fees – How To Understand Exactly How Much It Costs To Sell On Amazon
  • Product Tuning – How To Make Your Product Stand Out Amongst The Rest
  • Simple Product Sourcing – How To Source Your Products From Anywhere In The World
  • Creating A Professional Online Presence – How To Create A Professional Online Presence To Make You Look Like A Pro From The Start
11 Evaluating Supplier Sand Samples cont...
  • Finding And Contacting Suppliers With Our Proven Templates – How To Communicate With Potential Suppliers Using Our Professionally-Written Templates
  • Calculating The True Cost Of A Product – How To Ensure That The Product You Choose Will Make You A Profit After All Costs Are Taken Into Account
  • Calculating Final Profit Numbers For Your Focused Opportunity List – How To Use The True Cost To Determine Your Final Profit Potential For Each Product
  • Getting Samples For Your Top Opportunity – How To Order Samples For Your Top Product Opportunity
12 Ordering your Inventory and Creating your Brand
  • The Samples Have Arrived! Now What? – What To Look For Once Your Samples Have Arrived
  • Choosing The Best Supplier And Getting The Highest Profit Margin – How To Choose The Best Supplier Using Our Own Criteria, Which Will Also Help You Get The Best Prices
  • Getting Ready For Your First Inventory Order – What You Need To Place On Your First Inventory Order
  • The Enablers Brand Name Creation Process – Your Brand Is Critical And Choosing Your Brand Name Is Too
  • Creating Your Powerful Brand Logo – How To Get Your Brand Logo Created Simply And Fast
  • Purchasing Your UPC – A UPC Is Required By Amazon To Add A Product. This Lesson Shows You Your Options
13 Ordering your Inventory and Creating your Brand cont...
  • Quick Start Product Listing – Creating A Quick Product Listing Is Needed Before You Can Ship Your Inventory
  • Designing Your Product Packaging – The Easiest Ways To Get The Best Product Packaging
  • The Power Of Package Inserts – How To Start Building A Customer List From Day 1
  • How Much Inventory Should You Order? – How To Determine The Right Amount Of Inventory To Order For Your First Order
  • Shipping By Air Or By Sea – The Pros And Cons Of Shipping By Sea Or By Air
  • The “Secrets” Of Placing Your First Inventory Order
  • What Happens After You Order Your Inventory – Important Steps To Take While Waiting For Your Inventory To Arrive
14 Building Your Brand Assets
  • Building A Foundation For Success – The Most Important Steps To Take To Build Your Brand Online And Maximize Sales
  • Creating Your Domain Email Account
  • Creating Your Brand Website – The Easiest And Fastest Way To Get Your Website Setup
  • Creating Your Brand Facebook Page – Creating A Facebook Page To Power Your Product Launch
  • Using Facebook Messenger To Build A Subscriber List – The Most Impactful Way To Build A Raving Fan Base For Your Brand
  • Setting Up Manychat For Success – How To Provide A Professional Brand Experience
15 Building Your Brand Assets cont....
  • Important ManyChat Features – One Of The Most Important Tools In Your Toolbox
  • Building A Subscriber List For Launch – The Best Way To Future Proof Your Brand And Maximize Success In Your Product Launch
  • Using Facebook Ads To Get Subscribers – Introducing Your Brand To Your Target Customer
  • Get More Reviews On Autopilot With ManyChat – More Reviews = Higher Conversion Rate = More Sales
  • Adding Content To Facebook And Instagram Page – Constantly Growing Your Audience And Providing Social Proof
  • Registering Your Brand Name Across All Social Media Sites – Setting Up For Scale And Long Term
16 The Perfect Product Page
  • How To Craft The Perfect Amazon Listing To Crush Your Competitors
  • Strategic Keyword Research For Top Amazon Rankings – How To Find The Best Possible Keywords To Target For Your Product To Get Maximum Traffic And Sales
  • How To Craft The Best Title To Gain Traffic And Conversion
  • Bullet Points That Sell – The Secrets Of Creating The Best Possible Bullet Points Using Benefits And Features Of Your Product
  • How To Create A Compelling Product Description That Steals Sales From Your Competitors
17 The Perfect Product Page cont...
  • Product Images That Attract And Convert – Along With The Title, Your Product Images Are The Most Important Element Of Your Listing. Here’s How To Get Them Right
  • Product Pricing For Profit – How To Choose The Right Price To Get Both Traffic And Sales, But Still Have A Significant Profit Margin
  • Creating Your Complete Listing – How To Add All The Elements To Optimize Your Listing
  • How To Craft The Perfect Customer Emails For Engagement And Reviews
  • Taking Advantage Of Downtime – Maximizing The Time You Have While Waiting For Your Inventory
18 The Perfect Product Launch – Enablers Blitz Rank
  • The Amazon Launch Process – Understanding The Objective
  • Planning For Success – Key Preparation Steps For A Successful Product Launch
  • Tracking The Data To Inform Decisions – What Numbers Matter The Most For A Successful Launch
  • Introduction To Amazon Sponsored Product Advertising – Why It’s An Important Piece Of Your Brand Strategy
  • Structuring Campaigns For Success – The Most Effective And Cost-Efficient Way To Structure Your Ad Campaigns On Amazon
  • Getting Your Initial Reviews – How To Get Your Initial Product Reviews
19 The Perfect Product Launch – Enablers Blitz Rank cont....
  • Creating Promotional Coupon Codes
  • Distribute Coupon Codes To Subscriber List – Simple Approach To Distributing Promotional Codes During Launch
  • Optimizing Price Against Rank And Sales – How And When To Optimize Your Price And Increase Profit
  • Sustaining Rank Profitably – How To Hold Onto Your Spot When Achieve Ranking On Amazon
  • Running Out Of Inventory And Reordering – The Most Effective Way To Maximize Sales And Minimize Loss Of Rank When Running Out Of Stock
20 Amazon Wholesale FBA Introduction to Amazon FBA Wholesale
  • Amazon Overview
  • Buyer/Seller Overview
  • Amazon Business Models
  • Why Wholesale?
  • Required Credentials For Wholesale FBA
  • Understanding Tax System USA/UK
Account Registration
  • Registering Company & Tax Id’s
  • Seller Account Registration
21 Amazon Buyers' View
  • Understanding Amazon Search Page Filters & Categories
  • Understand Product Pages (Metoo – Asin – UPC/EAN – BuyBox – BSR – Keyword Ranking – Brand Store)
  • Understanding Of Models & Hacks (For Knowledge Purpose)
  • Dead Listings
  • P To P Model For Dead Listings
  • Learn About Wholesale FBA/FBM Hacks (For Knowledge Purpose)
22 Software & Researching Methods for Amazon FBA Wholesale
  • Tools & Software
  • Recommended Categories And Products
  • Product Research Methods
  • Ideas For Product Hunting
  • Reverse Sourcing Keepa
  • Reverse Sourcing Helium10
  • Reverse Sourcing With Jungle Scout Chrome
  • How To Know If A Product Is Worth Buying
  • Searching Wholesalers
  • Setting Up Website & Contacting Wholesalers
  • Setting UP Accounts With Wholesalers/Distributors/Suppliers
  • Wholesale Central
  • Feed Scanning
23 Amazon FBA Wholesale Shipments & Calculations
  • Calculating Profit
  • Storage Fees
  • Prep Center & Services
  • Ordering With Suppliers
  • FBA Shipments
  • Adding Products To Your Inventory
  • Create A Shipment
  • Managing Stock
  • ASD Trade Shows
  • Trade Associations
24 Additional Guidelines
  • Virtual Assistants And Automating Your Business
  • Accounting & TaxJar
EBAY Account Management as a Virtual Assistant
  • EBAY Introduction
  • Account Sign Up
  • Subscriptions
  • PAYPAL Linking
  • Product Listing (Single/Variation)
  • Product Error Fixing
  • Order Management
  • Creating Promotion
  • Contacting Support (Conversation To Fix Any Problem)
25 Daraz Seller Account Signup – Selling & Managing as Virtual Assistant
  • Daraz Introduction
  • Seller Account Registration
  • Product Researching
  • Content Writing
  • Keyword Researching
  • Managing Orders
  • Listing Product (Single/Variation)
  • Item Ranking
  • Brand Searching
  • How To Contact Support
  • Review Building
  • Customer Service
26 Fiverr Account Signup/Management as Virtual Assistant
  • Fiverr Introduction
  • Account Registration
  • Creating Profile
  • Hunting Gigs
  • Creating Gigs
  • Understanding Content Writing & Re-Writing
  • Keyword Researching
  • Gig Ranking
  • Review Building
  • Order Management
  • Contacting Support (Conversation To Fix Any Problem)
  • Customer Service
27 Freelancer.com – Recruitment
  • Freelancer.Com Introduction
  • Account Registration
  • Payoneer Account Registration
  • Membership Subscriptions
  • Becoming Professional Profile
  • Review Building
  • Understanding Milestones
  • Browsing Projects
  • Bidding / Proposal Submissions
  • Conversation Ethics
  • Understanding Payment Withdraw Options
  • Understanding & Handling Disputes
  • Contacting Support
28 Daraz Introduction Account Opening
  • Daraz Potential And Business Models (FBD, FBM)
  • How To Create Daraz Account
  • Get Your Daraz Seller Center Account Set Up And Ready To Go
Finding the Profitable Product
  • What Your Product Needs To Have In Order To Beat The Competition – Enablers Criteria
  • Which Categories To Choose For Maximum Result And Those To Avoid For Your Products
  • The Perfect Product Selection System – Complete Overview Of The Entire Product Selection System
  • Stretching The Enablers Criteria – A Product You Are Passionate About But Does Not Quite Match All The Criteria
29 Evaluating Suppliers and Samples
  • Understanding Daraz’s Fees – How To Understand Exactly How Much Will It Cost You To Sell On Daraz
  • Product Tuning – How To Make Your Product Stand Out Amongst The Rest
  • Simple Product Sourcing – How To Source Your Products
  • Creating A Professional Online Presence – How To Create A Professional Online Presence To Make You Look Like A Pro From The Start
  • Calculating The True Cost Of A Product – How To Ensure That The Product You Choose Will Make You A Profit After All Costs Are Taken Into Account
  • Getting Samples For Your Top Opportunity – How To Order Samples For Your Top Product Opportunity
30 Ordering your Inventory and Creating your Store
  • Choosing The Best Supplier And Getting The Highest Profit Margin – How To Choose The Best Supplier
  • Getting Ready For Your First Inventory Order – What You Need To Place On Your First Inventory Order
  • Quick Start Product Listing – Creating A Quick Product Listing Is Needed Before You Can Ship Your Inventory
  • Designing Your Product Packaging – The Easiest Ways To Get The Best Product Packaging
  • The Power Of Package Inserts – How To Start Building A Customer List From Day 1
  • How Much Inventory Should You Order? – How To Determine The Right Amount Of Inventory To Order For Your First Order
  • All “Secrets” Of Placing Your First Inventory Order
31 The Flawless Product Page/Store
  • How To Craft The Perfect Product Listing To Crush Your Competitors
  • Strategic Keyword Research For Top Rankings – How To Find The Best Possible Keywords To Target For Your Product To Get Maximum Traffic And Sales
  • How To Craft The Best Title To Gain Traffic And Conversion
  • How To Create A Compelling Product Description That Steals Sales From Your Competitors
  • Product Images That Attract And Convert – Along With The Title, Your Product Images Are The Most Important Element Of Your Listing
  • Product Pricing For Profit – How To Choose The Right Price To Get Both Traffic And Sales, But Still Have A Significant Profit Margin
  • Creating Your Complete Listing – How To Add All The Elements To Optimize Your Listing
  • How To Craft The Perfect Customer Emails For Engagement And Reviews
32 The Perfect Product Launch on Daraz
  • Daraz Launch Process
  • Planning For Success – Key Preparation Steps For A Successful Product Launch
  • Tracking The Data To Inform Decisions – What Numbers Matter The Most For A Successful Launch
  • Introduction To Daraz Sponsored Product Advertising – Why It’s An Important Piece Of Your Brand Strategy
  • Optimizing Price Against Rank And Sales – How And When To Optimize Your Price And Increase Profit
  • Sustaining Rank Profitably – How To Hold Onto Your Spot When Achieve Top Ranking On Daraz
33 Deals Management
  • How To Be Eligible To Enroll In Flash Sales
  • How To Enroll In Deals On Occasions
  • How To Enroll And Take Benefit from 11.11 Sale
34 PPC for Amazon from Basic to Advanced
  • Pay Per Click(PPC Basics)
  • Types of Amazon PPC
  • Keyword Research for Better Results
35 PPC for Amazon from Basic to Advanced cont...
  • Retail Readiness before PPC Kicks Off
  • Competitor Analysis
  • Campaign Structuring
36 PPC for Amazon from Basic to Advanced cont...
  • Price Analysis
  • Gap Analysis
  • PPC Optimization
37 PPC for Amazon from Basic to Advanced cont...
  • Break Even ACOS
  • Break Even TACOS
  • All New Strategies for Effective Results
38 Final Assessments

Benefits:

  • Learners would be competitive in the Ecommerce Market
  • Creating for yourself an Online Brand
  • Complete understanding of market places for own business
  • Web Analysis as well as Tracking Methods, Testing, and Reporting
  • Easy to Encourage Impulse Buying
  • Increased revenue from new customers, new markets and existing customers (cross-selling)
  • Easy Targeting or Remarketing to Consumers

Requirements:

  • This certificate is created for beginners (Min. 16 years old) who are looking to either get started with eCommerce or improve their existing eCommerce businesses.
  • You should have a strong desire to build a Passive Income Business through eCommerce
  • You must have the proper mindset and be willing to take action
  • No prior eCommerce experience needed
  • A computer with an internet connection
  • The desire and passion to learn all about eCommerce

Mode of Classes:

Classes Mode City

On Campus

Lahore

Online

-