Digital Marketing | Enablers College of Technology

Digital Marketing Using AI

In Digital Marketing Certification, you will learn core digital marketing skills; branding, websites, content, writing, social media, podcasting, etc. Get enrolled in the next batch

(Installment Options Available)

Duration: 3 Months

30,000 PKR

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Starting Date

05 May, 2025

Introduction

Learn about current Digital Marketing trends and develop a marketing strategy that works for you. Discover how to properly use platforms such as Instagram, Facebook, LinkedIn, YouTube, TikTok, Twitter, and more.

The digital industry is growing at a rate of 14% annually, making it the most desirable career in today’s scenario.

Career of Digital Marketing:
global job market is booming in the digital marketing arena. The year on year growth in the number of qualitative jobs is rapidly increasing.Learn about current Digital Marketing trends and develop a marketing strategy that works for you. Discover how to properly use platforms such as Instagram, Facebook, LinkedIn, YouTube, TikTok, Twitter, and more.

The digital industry is growing at a rate of 14% annually, making it the most desirable career in today’s scenario.

REQUIREMENTS:

Learners must have the Basic IT knowledge
Should be able to read English
At least Matriculation/O-Level

CURRICULUM:

Sr. No.	Contents
1	Introduction to Freelancing Using AI Importance Of Digital Marketing VS Traditional Marketing How Can Digital Marketing Be The Eventual Tool For Success Of Your Businesses? How To Use Digital Marketing To Increase Sales?
2	Social Media Marketing (SMM) Using AI Introduction To SMM (Social Media Marketing) Creating A Strong Social Media Presence Organic And Paid Marketing
3	Content Creation & Branding Using AI Branding What is CANVA? Dashboard Introduction of CANVA Elements of CANVA How to create posts in CANVA Posts creation strategy Designing of custom templates in CANVA Digital Marketing and Branding Brand Colors Design LOGO Font Style Knowledge Canva Magic Studio AI Image generator Content Creation Learn to write caption for social media Write captions using ChatGPT Chat GPT and Digital Marketing Write captions using Neuroflash Hashtags Research How to check hashtags competition? Tools for hashtags How to generate leads through hashtags? Reels Creation AI Tool Voice Generator AI tool Subtitle Generator AI
4	Learn SEO for Social Media Platforms Using AI Introduction to SEO Types of SEO SEO and SEM Google Search Console Main keyword & Secondary keyword How to find profitable keywords (CPC Concept) Competitor Keyword Research Method LSI Keywords (Introduction & Tools) Tools: MOZ, Ahref, Semrush, Ubersuggest Title & Description (Meta Data) Heading Tags (H1, H2, H3) Ideas to create your Content Topic Research Paragraphs URL Optimization Image Optimization External Links (Linking attributes) Internal Links SEO and Blog Writing
5	Facebook Marketing Using AI Facebook Page Creation and Marketing Ads Manager Key Features What are business assets in Facebook Business Manager Adding Assets to business manager Assign assets and inviting people to business manager. Introduction to events and events manager Introduction to Datasets (Facebook Pixel) Facebook Pixel setup IOS 14.5 Update and its effects Conversion API How to setup conversion API What is Facebook Audiences Types of Audience on Facebook Creating Custom Audience Creating Lookalike Audience Why should we use custom audience? How to create retargeting Ads? Campaign Budget optimization Vs. Ad set budget optimization Retargeting and Facebook Ads Facebook Commerce Manager Facebook Ads metrices
6	Instagram Marketing Using AI What’s Instagram Marketing? Instagram Personal Profile Vs. Business Profile Organic Marketing and Paid Ads Content Strategy Types of Content Creation Content Competitor Analysis Creation of Instagram Business Profile (Practical Implementation) Optimization of Instagram Profile Format of the posts as per brand colors Types of Instagram Posts How to collect content ideas? How to write Instagram captions? Optimization of content and posts Hashtags Research How to check hashtags competition? Tools for hashtags How to generate leads through hashtags? Restrictions of Instagram Location Optimization Instagram Engagement Strategy Instagram Reels Competitor Analysis Account Audit How to target specific audience? Stories Creation Tools for creating IG stories Tools for scheduling Instagram posts How to deals with DM’s Instagram Insight Analysis Instagram Ads (Paid Marketing) Ad Branding Strategy Generating leads through Ads Types of Ads How to create Instagram Ads How to write Ads Copy Optimization of Ads
7	LinkedIn Marketing Using AI LinkedIn Personal Profile creation Optimization of Personal Profile How to write about description? Optimization of LinkedIn profile Keywords research and hashtags Engagement Strategy Organic growth of Personal Profile Type of content LinkedIn Business Page Page Creation Optimization of Page Type content creation and promotion Targeting specific audience LinkedIn Cold Pitching LinkedIn Ads strategy
8	TikTok Marketing Using AI What’s TikTok Marketing? Content Creation and TikTok Marketing Organic Marketing TikTok Ads Creation
9	YouTube Marketing Using AI What’s YouTube Marketing? Content Creation and YouTube Marketing Organic Marketing SEO and YouTube Marketing YouTube Ads Creation
10	Search Engine Marketing (SEM) Fundamentals Using AI All Social Platforms Paid Marketing Introduction to Google Ads (Fundamentals) - Website Traffic and Google Ads - Google Search Ads - YouTube Marketing and Google Ads
11	Email Marketing Using AI Email Scrapping Email Marketing tool (Mailchimp) How to write converting emails? Email Marketing and LinkedIn Cold Emailing
12	Advance Freelance Training and Setting Up Digital Marketing Agency Using AI How to work on Freelancing platforms? Writing converting proposal to win high paying clients. Lead Generation and International Platform How to start your own Digital Marketing Agency? How to deal with international clients? Setting Up Resume