Social Media Marketing Expert

Social Media Marketing Certificate is designed to help you build the skills required for social media marketing and how to create social media presence using social media platforms.

(Installment Options Available)

Duration: 6 Months
50,000 PKR

Starting Date

16 Dec, 2024

Introduction

Want to turn your passion for social media into a career? This certificate is designed to help you build the skills required for social media marketing and how to create social media presence using social media platforms. Through this social media training, you will build a concrete foundation of social media marketing and gain valuable skills to make your social media marketing efforts more successful.

REQUIREMENTS:

  • Should know how to operate a mobile and computer
  • Minimum education level Matriculation

CURRICULUM:

Week Lecture Topics
1 1 Social Media Marketing Introduction
2 2 Basic IT Skills
3 3 Business Management & Communication
4 4 Branding & Marketing (Digital + Traditional)
5 5 Facebook Page & Business Manager Setup
6 6 Facebook Ads Manager & Business Assets
7 7 Events Manager
8 8 Custom & Look-Alike Audiences on Facebook
9 9 Facebook Ads Strategy + Google Tag Manager Basics
10 10 Google Tag Manager brief
11 11 Mid Term
12 12 Instagram Organic Growth Hack
13 13 LinkedIn Marketing
14 14 How Twitter works & Discussing Twitter Ads
15 15 Graphics Designing (Canva Full Guide)
16 16 Photoshop Introduction
17 17 Photoshop Brief Guide
18 18 Video Editing
19 19 YouTube Growth
20 20 YouTube SEO
21 21 Google Analytics Intro + Basics
22 22 Report Writing
23 23 Final Project Presentation
24 24 Freelancing Workshop
 

Outcomes:

  • Develop an engaging and effective social media strategy for businesses
  • Understand major social media platforms, and what role they play in marketing
  • Establish an online presence, manage social media accounts and build a following
  • Create a desire to create persuasive Ads

BENEFITS:

  • Apply the principles of social media to engage your client and target audience
  • Discover the benefits of the internet and social media
  • Run paid ads more efficiently to draw more conversions to the website and promote the brand, visibility and awareness
  • Recognize effective tools for communication
  • Create viral content for Facebook, Twitter, Instagram and YouTube

Affiliation & Collaboarations